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Efratech rebranding

At Efratech we are committed to every project we embark in and we want to make sure that each customer and partner understands as best possible what we do (our services), how we do it (our processes) and most important, why we do it (our mission and values).

Our mission is to empower progress through innovation and our brand is an important step in communicating this message to our clients and the industry. That is why we took the decision to undergo a rebranding process in order to better align the company’s image and messaging with its mission and values.

Efratech specializes in custom software development services, including mobile development, web development, UI/UX design, backend development, and cloud development. As we expanded our services and client base, it became clear that the existing brand no longer fully represented the company’s capabilities and offerings. The new branding will better highlight our strengths and showcase our unique selling points.

We cannot hide the fact that another important factor in the decision to rebrand was the need to stand out in a crowded market. With so many software development agencies looking for clients’ attention, it’s essential for Efratech to differentiate itself and communicate its value proposition in a clear and compelling way. The new branding will help us do just that.

The rebranding process involved a thorough analysis of the company’s target audience, competitors, and industry trends, as well as extensive internal discussions about the company’s mission, values, and key differentiators. The result is a new visual identity, messaging, and website that more effectively communicates Efratech’s capabilities and value to its clients.

We are excited to unveil our new branding and we look forward to continuing to empower progress through innovation with our clients and partners. The new branding will be reflected in our website, social media, marketing materials, and client interactions, and it will be a key tool in driving the company’s growth and success in the years to come.

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Mihai Motorca,
CEO